At Curatemails we are extensively using Open Graph Tags to generate rich previews which can be included in your email signatures. We call this “Curated Previews“, rich previews of your online assets on email signatures.
What are Open Graph Tags?
Open Graph is a technology which was introduced by Facebook in 2010 however later adopted by the Open Web Foundation as Open Graph Protocol. Open Web Foundation is a non-profit organization dedicated to the development and protection of specifications for emerging web technologies. The purpose of creating open graph was because Facebook wanted to offer an easier integration of other websites on their platform.
As a website owner Open Graph meta tags are important because it lets you identify which elements of your webpage you wish to show when it is shared.
Benefits of Open Graph Tags
Open graph tags are very useful to anyone who creates content or has some online assets such as newsletters, online games, ebooks etc. Let me explain how.
Let’s say if you are a blogger and content discovery is your lifeline. Website traffic in 21st century depends greatly on social shares. To enhance your content sharing, you need Open Graph Tags on your posts. The thumbnails that are generated when you add a url link is because of Open Graph Tags. These tags can have a direct impact on your revenue.
Some Open Graph Tags:
<meta property=”og:title” content=”What is Curated Previews?”/> <meta property=”og:description” content=”Email Signatures and more”/> <meta property=”og:type” content=”article”/> <meta property=”og:image” content=”https://www.pexels.com/photo/blur-close-up-code-computer-546819/”/>
Curated Previews is one of our features at Curatemails, which gives you the ability to share your open graph information in your email signatures. If you have an online asset and your Open Graph Tags are properly configured, you can use Curatemails to add a customised email signature and share with your contacts in your emails to generate leads.